The labor-day app
Tell everyone the moment labor starts. In one tap.
When contractions get real, the last thing you want to do is text twenty people one by one. The Belly Button alerts your whole circle the instant you press it, so everyone who loves you finds out at the same time.
Free on iPhone and Android. Or read the blog.

How it works
Three steps, and you are ready for the big day
Set up your circle
Add the people you want to reach: your partner, your mom, your best friend, your doula, your whole birth team. It takes a couple of minutes, and you only do it once.
Press the button when it is time
When labor begins, you press your belly button. That is the whole thing. No group text to start, no phone tree, no scrolling your contacts while you breathe through a contraction.
Everyone finds out together
The people you chose get a clear, unmistakable alert on their phones the second you send it. No one is left waiting, and no one is left out.
Why mothers use it
Everything you need on labor day, nothing you do not
- One tap, everyone knowsReach your entire circle at the same moment, without typing a single message when it matters most.
- You choose exactly who is on the listOnly the people you add are ever contacted. You are always in control of who hears the news and when.
- Built for your whole birth teamYour partner, your family, your friends, and your care providers can all be on the list, each getting the update the moment it happens.
- Share the happy news tooAnnounce your baby, mark the milestones along the way, and send a birth announcement when your little one arrives.
- Private by designYour circle stays yours. The app contacts only the people you choose, and nothing goes out until you press the button.
- Calm when you need it mostOne simple, reassuring button instead of a scramble. Set it up early, then forget about it until the day comes.
Who it is for
For every mother who wants her people there
First baby or fifth, planned or a surprise, a hospital, a birth center, or home. If there are people you want to know the moment labor starts, The Belly Button makes sure they do, without you lifting more than a finger.
Want to think it through first? Start with who to call when labor starts.